Behind the ‘carbon calculator’ that will allow ad agencies to measure their CO2 footprint
AdGreen, the low-carbon arm of the Advertising Association, is to make its carbon calculator freely available to all in the UK advertising industry in September 2020.
The bespoke tool provides advertising agencies, production companies and service companies the ability to collaboratively measure the carbon impact of their projects and to identify the highest carbon-producing activities.
What will the carbon calculator do?
The carbon calculator serves as a one-stop tool for advertising agencies to benchmark their carbon footprint, helping to quantify ongoing efforts to limit CO2 emissions.
Dovetailing with the Ad Net Zero initiative, the calculator aims to nudge agencies on the path towards developing, producing and running UK advertising to real net zero by 2030.