By Matthew Anderson and Gregory Frye
The Cannabis Industry today is not what it was 18 months ago. The landscape is evolving fast, and COVID-19 has acted as a catalyst, speeding up the inevitable.
Mergers and acquisitions, stock market turbulence, fluctuating market prices, businesses struggling and failing, investors getting burned – combined with new markets coming online, greater de-stigmatization, and increased consumer demand.
All these elements are mixing together to create an intense environment where the wheat is separated from the chaff, and only the strongest, smartest operators survive.
And yet a collaborative approach is more important now than ever. Federal legalization or decriminalization is coming to the U.S., and it is going to flip the industry upside down.