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IMAGE: Regions showing enhanced activation during the maintenance of self-associated stimluli (left), including both classic self-referential processing regions (VMPFC) and regions in the working memory network.
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Credit: Yin et al., JNeurosci 2021
A brain region involved in processing information about ourselves biases our ability to remember, according to new research published in
JNeurosci.
People are good at noticing information about themselves, like when your eye jumps to your name in a long list or you manage to hear someone address you in a noisy crowd. This self-bias extends to working memory, the ability to actively think about and manipulate bits of information: people are also better at remembering things about themselves.