The bold and the beautiful
published : 29 Jun 2021 at 04:00
The first make-up collection by Gucci creative director Alessandro Michele was launched along with a campaign featuring images and a video by British photographer Martin Parr.
(Main picture) Photos courtesy of Gucci Beauty
In the video, a character watches a TV programme and commercial break conveying the message "Be bold. Be bright. Be beautiful" through Gucci Beauty's lipsticks.
Following the same storyline, a new film shot by American photographer Jordan Hemingway features a female protagonist lounging on her bed watching an 80s style commercial dedicated to the new Rouge De Beauté Brillant lipsticks.