Posted on April 28, 2021
Los Angeles, Calif. (April 18, 2021) – The Blending Lab, a start-up winery concept that creates personalized wine blending experiences, is taking its wine national. The Blending Lab offers a new spin on the wine scene for people to experience the steps it takes to create a custom wine blend. What started as a passion project and a tasting room in the heart of Los Angeles has turned into a virtual activity that people around the country can participate in from the comfort of their home.
The Blending Lab founders, Michael, Magdalena and Chris, were inspired to create this wine blending experience based on the actual trials and experimentation winemakers around the world use to create “finished” wines. After having to shut its doors due to the COVID-19 pandemic, the team pivoted its business model to bring its at-home wine blending kits to life and into the homes of local and regional residents in select states. Now, The Blending Lab is expanding its reach and will be available across 24 states around the country with a plan to expand and distribute nationwide by 2022.