In saffron town Pampore, Parvaiz Yousuf, 25, an ornithologist, explores the intricate relationship between avian and human life. Growing up amid the diverse birdlife of Lalpora, he embarked on a journey of understanding their significance, leading him to pursue a 5-year integrated Bachelors and Masters Course in Zoology. As a chief-coordinator of the Wildlife Conservation Fund, he monitored birds in Pampore wetlands, contributing to the Asian Water Birds census. Yousuf's passion culminated in the creation of a ground-breaking book, "Birds of Jammu and Kashmir Including Ladakh," containing over 2000 colored pictures and comprehensive information on 677 bird species. The book highlights the rich bird diversity in the region and addresses the challenges faced by endangered species. Yousuf emphasizes the untapped potential of ecotourism in Kashmir, advocating for increased avian research to inform conservation efforts. His work stands as a foundational contribution to understanding and preserving the unique avian ecosystem of Kashmir.