Words by Rhea Cartwright
Having reliable products in your haircare armoury is essential, but for Afro and textured hair, that process has historically been a challenge. Despite Black people accounting for £100 billion of UK spending power, the natural hair community has often been underserved by mainstream brands and retailers. Be it lack of choice or unconscious bias leading to textured hair brands having tighter security, it has often lead us to disappointment and without viable options to care for our tresses.
Thankfully, the tides are changing and a plethora of burgeoning brands are ready to aid our coils and curls which has a very different set of needs and requirements than straight hair. We now have access to the best afro hair products.