Nearly four years ago, Atari announced a licensing deal that would allow a company called GSD Group to build Atari-themed hotels with “immersive” VR / AR experiences and esports venues — and we haven’t heard much since. But now the Las Vegas Review-Journal says Atari Hotel is “in talks with land partners for potential Las Vegas sites” and that a “series of project announcements” is coming in the first half of this year. I’m looking forward to seeing if the brand can follow through on all of its lofty promises.