autoevolution
1 May 2021, 8:00 UTC ·
by
Let’s face it: for all this talk about how inner beauty comes from inside, and all that matters is how well somebody or something performs, physical appearances do count. Some people will not even consider driving a car that is not in a color that matches their personality and style.
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Obviously, we’re not talking here about the regular Joe and Jane who loves his or her car more than their own mother or simply uses it as a means to get to where they need to be. We’re talking about a customer for whom the color on a car is a deal-breaker.