Despite challenges around COVID-19, the industry looks forward to a robust 2021 and beyond as demand is booming and residential construction posts historically strong numbers. This year’s annual Industry Pulse survey looks ahead at the booming housing market while taking into consideration challenges around labor, material procurement, supply chain and heightened safety considerations.
Few would disagree 2020 was an unprecedented year. Based on last year’s Industry Pulse survey, most companies were optimistic about business conditions heading into a new decade. They were looking to innovate in the products they offered and ways they did business, and more than 80 percent of respondents anticipated moderate to strong growth. Then March came. The COVID-19 pandemic quickly dominated every headline and, as the severity of virus transmission increased, businesses temporarily shut down and leaders were tasked with navigating an uncertain future. Fortunately, the essential nature of the residential fenestration industry allowed many to continue operations, albeit in a limited capacity with safety provisions and business pivots in place, many of which may remain a permanent part of the landscape. This year’s annual Industry Pulse survey looks ahead at the booming housing market, while taking into consideration challenges around labor, material procurement, supply chain and heightened safety considerations as the coronavirus rages across the U.S.