By Edward Devlin2021-05-26T14:29:00+01:00
Thatchers introduced a new Cloudy Lemon variant to its range to enter the fruit cider category, as well as launching its first alcohol-free cider
Cider maker Thatchers has escaped the carnage unleashed on the drinks industry by the Covid pandemic as it pivoted quickly to shift more of its Haze and Gold brands through supermarkets.
Revenues increased 22% to £130m in the year ended 31 August 2021 despite the challenges of pubs going into lockdown, newly filed accounts at Companies House showed.
The family owned group outperformed the wider cider market and gained market share thanks to further investment in its brands and the introduction of a new Cloudy Lemon variant to enter the fruit cider category, as well as launching its first alcohol-free cider.