The May issue of
. Here, Editor-in-Chief Ryan Gandolfo introduces the magazine:
Anyone who’s spent his or her fair share of time in China has come across the famous (and infamous) baijiu. This heavy hitter has made appearances at plenty of cherished moments during my tenure in the Middle Kingdom, from toasting close friends at weddings to celebratory shots after finishing a behemoth of a project.
Baijiu is commonly misunderstood, depending on the quality of alcohol that folks try their first time. In this month’s Cover Story, Joshua Cawthorpe and Sophie Steiner tell us how baijiu is getting a modern makeover and share the stories of some notable brands. You can find the full scoop on pages 36-47.