TFWA to help with cost of Buyers attending Cannes
The World Exhibition & Conference is currently scheduled to take place at the end of September
TFWA has launched a programme to help retailers meet the financial burden of sending buyers to the
World Exhibition & Conference in
The
Hosted Buyer Programme will see the organisation assist companies in meeting the accommodation costs for buyers and category managers at the event, which is due to take place from 26-30 September.
The initiative is currently being rolled out to retailers around the world.
TFWA President Jaya Singh said: “The recovery of our industry will depend on strong partnerships between stakeholders, and we are determined that our events will play a vital role in bringing businesses closer together.