Sacramento Magazine
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From early in her career, Jill Osur knew she felt most energized and grounded when supporting her community and contributing to the greater good. In the aftermath of George Floyd’s death and Black Lives Matter protests in the summer of 2020, she wondered how she could bring positive change in such challenging times. The social unrest and the pressure of a global pandemic coalesced into a catalyzing internal force that demanded she find a way to align her values and actions. She decided to form a company with the aim of elevating and supporting women and the causes important to them. The result was a new kind of winery: Teneral Cellars—“a digital company producing incredible wine for a like-minded, mission-driven community that sips, creates and acts with purpose,” says its mission.