Executives at ecommerce companies and general trade said sales of spiritual merchandise have increased two to three times compared with normal days, even as sellers such as Prabhu Bhakti, Ayodhyapati and HindK stores have flooded online platforms. Ecommerce platform Flipkart has listed T-shirts and flags for cars, bikes, cycles and windows printed with the words Jai Shree Ram, and images of the temple and Hanuman as "hot deals". Rival Amazon shows Ram T-shirts as "trending".