tmrFebruary 8, 2021
Television Broadcasting Services Market – Snapshot
Television broadcasting is a type of broadcasting in which a TV signal is transferred by radio waves from anearthbound transmitter of a TV station to televisionviewers. The TV industry has seen a noteworthyrevolution with the advent of digital broadcasting and the Internet. With the strong penetration of Internet anddeveloping digital ecosystemsaround the globe, online television broadcasting has been expanded in the past decade. However, traditional pay television still dominates the television broadcasting services market.
Cable TV broadcasting is expected to dominate throughout the forecast period. Cabletelevision broadcasting services growth is mainly supported by the older generation who spend considerable time watchingtraditional television. Majority of North Americans are still using cable TV because their pay TV subscription is bundled with their internet subscription. Apart from this, they prefer pay TV service to watch live broadcasts. In addition, cable television broadcasting services service providers are planning to provide video-on demand (VoD) services in order to maintain their position in the global market.