Some social ills have plagued human existence since the beginning of time. And while we are all acutely aware that these menacing issues exist, some of us often turn a blind eye to them.Poverty is one such uncomfortable topic that many often shun.It is no secret that many among us have been struggling to make ends meet. This has always been the case. However, the COVID-19 pandemic compounded this reality.From the looks of it, Bajans have begun to take full advantage of the mega shopping spree given that this is the first full celebration of Christmas since 2019. While many of us can be spotted in the busy streets of Bridgetown shopping and engaging in the hustle and bustle of the season, others simply cannot.We have families who will not benefit from a table laden with a fare of food and goodies. There are children who will awake Christmas morning and go to sleep Christmas night and not receive a single present.