Tech Tool Helps Nonprofits Attract Supporters on Facebook — and Stay in Touch With Them

Tech Tool Helps Nonprofits Attract Supporters on Facebook — and Stay in Touch With Them
July 12, 2021
The Susan G. Komen Foundation has long been known for its fundraising walks in which participants raise money to fight breast cancer. Revenue from those events has dwindled in recent years, and the pandemic pushed it over the edge, forcing the charity to close its local chapters.
Many organizations that rely on athletic fundraising events were forced to adapt. Komen began to experiment with new ways to connect with supporters.
For years, Komen has received donations from supporters who raise money on Facebook for their birthdays, says Michelle Strong, the group’s vice president of marketing strategy. But as Facebook users shifted their attention to causes on the pandemic’s front lines, the amount of revenue from those drives dipped by 40 percent.

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