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Technology, in particular artificial intelligence, is making it possible to fulfill beauty wishes like never before, Guive Balooch, global vice president of L’Oréal’s Tech Incubator, told AFP. He spoke in an interview at the Consumer Electronics Show, the annual tech extravaganza in Las Vegas, where L’Oréal CEO Nicolas Hieronimus delivered the keynote speech.

How is L’Oréal embracing tech?

Guive Balooch - Our CEO being the CES keynote is such a proud moment for us, and even more for the beauty...

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