Tata Consumer To Create Power Brands In Core Categories Like Tea & Salt
Tea Prices To Normalise After Sharp Uptick In Prices In 2020: Sunil D'Souza
The world’s most popular beverage, Tea prices witnessed a sharp uptick in India in 2020 as production declined due to lockdown and floods in Assam. Tata Consumer Products MD & CEO Sunil D’Souza remained optimistic of tea priced normalizing soon. Sunil D’Souza stressed that the tea prices have already moderated to 20-30% above pre-COVID levels from a peak of 70-80% during August and September 2020.
'Tea has been through once-in-a-lifetime sort of Yo-Yo on pricing, with the lockdown, shortage. About 15% gap between demand and supply triggered the price rise in September', said Sunil D’Souza to ET NOW.