MOREHEAD CITY â The Crystal Coast Tourism Development Authority is hiring a familiar advertising agency to take over the authorityâs ad campaigns and public relations starting at the new year.
The TDA Board of Directors met via Zoom Dec. 15 to finalize the decision to hire Tallahassee, Fla.-based firm The Zimmerman Agency. Zimmerman currently serves as the TDAâs public relations partner, while the Knoxville, Tenn.-based agency Tombras Group handles the authorityâs advertisement campaigns.
With the boardâs unanimous decision to approve the new contract, Zimmerman will take over both marketing functions beginning Friday, Jan. 1. There will be a few monthsâ transition period as Tombras passes on its duties to the new agency. Tombras has been with the TDA for six years, and Zimmerman was the authorityâs advertising agency before that.