Last February, Seaward Developments was given permission to build 320 homes on farmland east of Sun Lane.
This came after nearly five years of backlash from locals.
Now, the land has been acquired by Taylor Wimpey.
The homebuilder has finalised the purchase of the land and aims to submit a reserved matters planning application this March.
It will benefit from the existing outline planning permission for 320 homes – 40 per cent of which is allocated for affordable housing – 3.4 hectares of commercial land and 16 hectares of public open space.
Phil Rosewarne, land director at Taylor Wimpey Southern Counties, said: “The proposed development at Alresford Meadows will create over 300 much-needed new homes for the area, 40 per cent of which will be affordable housing.