New badge, new look, and new target. The Citroen C3 is going electric, and it’s taking aim at affordable models from Chinese brands like BYD and MG. Revealed overnight in Europe, the 2024 Citroen e-C3 light SUV is launching as an electric car with a very city-friendly driving range and a base model on the way with a starting price of 19,990 Euros - that’s equivalent to AUD$33,200.