Target to add more Black-owned brands, spend $2 billion on businesses

Support for Black businesses
Target said it is establishing resources to support Black-owned businesses and help them grow. One of the programs, Forward Founders, will "engage Black entrepreneurs earlier in their startup journey to help them navigate the critical stages of ideation, product development and scaling for mass retail." 
Through existing programs like Target Accelerators and events like the Black-Owned Business Vendor Fair, Target says it has previously brought in diverse businesses. On its website, Target said between 2016 and 2018, it has increased "business with diverse suppliers by 64.4%."
A list of the brands and the products are posted on Target.com on its Black Beyond Measure page under "Buy Black." In beauty, Target says it has a "strong representation of 50 Black-owned and Black-founded brands, with plans to continue to grow the assortment."

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