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Fans of the major chain retailer Target and its in-house brands are a group like no other. We consider shopping trips to the Bullseye Boutique a major weekend activity. Our closets are full of pieces from Wild Fable and JoyLab. Our cabinets are stocked with Up&Up and Market Pantry. You can only pry our Red Cards from our cold, dead hands.
But what may be news to Target’s rabid followers is that prices are sometimes higher depending on what location they’re shopping ― and even where a person is standing.
“The practice of changing prices based on time of day, demand or location is something we’ve seen done with many other retailers,” said money-saving expert Andrea Woroch. It’s a practice known as “dynamic pricing.” And although it may seem deceptive, it’s not illegal, Woroch said.