The BJP faces a significant test in Tamil Nadu as the seven-phase Lok Sabha elections begin, aiming to challenge Dravidian parties and retain its national strongholds. With all 39 seats in the state up for grabs, the BJP, which failed to win any seats in 2019, has intensified its campaign led by Prime Minister Narendra Modi. Modi's efforts include a blend of Hindutva appeal, cultural pride, and criticism of the ruling DMK.