by Suzette Smith
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Apr 9, 2021 at 11:17 am
Mint and strawberry It's-It ice cream sandwiches in front of J&S Signs. Suzette Smith
It's a fact that fans of It's-It ice cream sandwiches will go to great lengths to acquire them. I've known former Bay-Area-ians to pool their funds on the cost of overnighting a box to Portland—for a birthday party or just to squirrel away in their freezers. But the Kenton neighborhood now has a new supplier of the rich, creamy oatmeal cookie ice cream sandwich—hand-letter sign painters, Jeffrey Sincich and Josh Stover of J&S Signs.
Created in 1928 and sold exclusively at San Francisco's Playland amusement park for 45 years, It's-It has always been packaged with a sense of short supply. Though New Seasons used to carry a few of the flavors, the sandwiches have since disappeared from the freezer cases.