The TAGTHAi application is a one-stop tourism service platform for Thai tourism businesses. Of late, Thai Digital Platform Social Enterprise Co., Ltd. and KASIKORN Business-Technology Group (KBTG) have joined forces with the Tourism Authority of Thailand (TAT) in unveiling TAGTHAi Pass – a digital pass that aims to upgrade tourism-related services in the Thai tourism industry and provide an added sales and distribution channel, thus creating more opportunities for tourism operators to earn income by gaining improved access to travellers worldwide without competing head-to-head via price competition. The initiative will eventually bring about a greater value proposition to the Thai tourism industry.