Syska Group diversifies product portfolio and enters fans segment
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Synopsis
The brand has entered the fans segment with the introduction of products across ceiling, pedestal, table, exhaust, decorative, portable and wall variants. The new line includes smart fans with built-in LED lights with remote-control feature and fans with power saving features.
Agencies
In October, the Syska Group had roped in actor Rajkumar Rao to be the new face of the brand and promote its products, after the untimely demise of its previous brand ambassador actor Irrfan Khan.
Bengaluru: Syska Group, the fast moving electrical goods company, has diversified into the fans category to widen reach. The new category, launched in keeping with the government’s Make in India and Atmanirbhar Bharat initiatives, is entirely made in India.