Symrise along with Johnson & Johnson Innovation–JJDC, Inc. (JJDC) and Ignite Venture Studio has invested in Infinite Looks Inc., a United States-based startup that is looking to drive the growth of its athleisure hair care brand, Sunday II Sunday—a brand for textured hair care. The series A funding totals $4.2 million.
Symrise is taking this step to expand its expertise in the textured hair care segment and to develop formulations that are adapted to the needs of active women with textured hair.
The current direct-to-customer business model of Infinite Looks presents an opportunity to translate consumer desires into new products.