But for 10 years, that’s just what the professional chorus has called itself. Until now.
“It’s a mouthful,” admits chorus president Patricia “Pi” Rice. “And it’s hard to remember. It doesn’t have a hook.”
Chorus leaders hope to change that with a new focus and a shorter, catchier name: Choral Artistry.
That change was a long time coming, Rice says. But it wasn’t easy.
“It was a painful process,” she says. “Trying to rename yourself when you’re 10 years old is really hard. We went through many, many thoughts and ideas, and we landed on Choral Artistry.”