»Swedish Food and 'Pandemic Prices': How IKEA Plans to Lure Indians to New Navi Mumbai Store
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Swedish Food and 'Pandemic Prices': How IKEA Plans to Lure Indians to New Navi Mumbai Store
Swedish home furnishing brand IKEA opened a second store in Navi Mumbai on Friday | Image credit: News18
Swedish home furnishing giant IKEA opened a second outlet in Navi Mumbai on Friday.
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Mumbai: Ikea, the Swedish home furnishings retailer, opened its second outlet in India today at Navi Mumbai. Reportedly, the store is the size of 10 football fields put together (5.3 lakh sq. ft) and is situated on the Thane-Belapur Road, very close to Turbhe station. Two years ago, when IKEA opened its first store in Hyderabad, more than 40,000 people visited it on the first day. The lanes leading up to the outlet at HITEC City in Cyberabad was packed with cars, and extra traffic police had to be deployed to control the situation.