Survey Goes Beyond South Dakota Stereotypes

Results from a new statewide study scratch beneath the surface of South Dakota stereotypes. 
South Dakota Public Broadcasting worked on the study with the Chiesman Center for Democracy at the University of South Dakota. The Corporation for Public Broadcasting provided funding. 
Chiesman Center Director Shane Nordyke started by creating a data report that reflected a popular image of South Dakotans: mostly white, rural and conservative.  
Then she surveyed about 1,000 people across the state and conducted several virtual focus-group interviews. 
“And they represented a lot more diversity than what it was that we saw in that statewide scan,” Nordyke said. 
One example came from focus-group participants in Lemmon. Nordyke said the rural residents near the North Dakota border defied assumptions. 

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