By Edward Devlin2021-03-05T16:06:00+00:00
Online butcher Farmison is expected to attract strong interest from the major supermarkets and meat processing giants after appointing advisors to sell the DTC business.
Sales at the Yorkshire-headquartered heritage meat delivery firm doubled to more than £12m in 2020 as shoppers flocked online to buy groceries throughout the coronavirus pandemic.
Farmison, which aiming to be a £100m brand, engaged KPMG to explore strategic options, including raising investment to support growth, marketing, international expansion and operational innovation.
However, sources in the City expected an outright sale to be the most likely outcome, with fast-growing DTC brands increasingly being acquired, including the takeovers of Mindful Chef and SimplyCook by Nestlé and Pasta Evangelists by Barilla.