Sun World and Be Group sign a strategic cooperation agreement to enhance the tourists' experience in Viet Nam

(Ho Chi Minh City, November 9th, 2023) - On November 9th, Sun World - the entertainment brand of Sun Group officially signed a Strategic Cooperation Agreement with Be Group Joint Stock Company - the owner and developer of the multi-service consumer platform Be. By leveraging the strengths of both brands and utilizing digital platforms, the partnership aims to enhance the domestic tourism experience for tourists, promote the diverse and unique attractions that Vietnam has to offer and bring great

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