After a one-year pandemic break, the Sun Valley conference recommenced in idyllic Idaho last week. The âsummer camp for billionaires,â as itâs known, gathers titans of industry to hammer out deals and tackle the most pressing issues of our time, like: how can we
also beat Jeff Bezos to space? And despite the overwhelming wealth of those in attendance, the fashion is often derelict: these (mostly) men typically give into their worst casual-dressing impulses. Good news for us, though: the T-shirts, hoodies, shorts, and puffer jackets are often paired with outrageously expensive watches.
These outrageously expensive watches are the product of a rather unique environment. At Sun Valley, attendees arenât dressing for a work meeting, a shareholder-placating spot on