Substantiated claims and expert-led insights key to the future of beauty: Mintel

Beauty consumers today expect all claims to be scientifically substantiated and see great value in expert-led insights, strategies that will prove key as the value of products are increasingly called into question, says the head of beauty at Mintel.

Related Keywords

Spain ,Barcelona ,Comunidad Autonoma De Cataluna ,Spanish ,Hayley Bieber ,Theresa Callaghan ,Andrew Mcdougall ,Ron Robinson , ,Cosmetics Global ,Artificial Intelligence ,Market Trends ,Eauty Tech And Digital ,Oice Of The Industry ,Skin Care ,Oral Care ,Hair Care ,Olour Cosmetics ,Fragrance ,Utricosmetics ,Packaging ,Intel ,Science ,Beauty 4 0 ,Beauty Tech ,Personalisation ,Personalised Beauty ,Smart Beauty ,Cosmetic Claims ,Eauty Claims ,Eauty Trends ,