Freeway monitor sign with the caption "New Year, New You, Use Your Blinker" to promote safer driving.
In recent years, message boards above roadways have used creative slogans or pop culture references to advocate for safe driving. Those quirky messages may not only be more interesting, but also more effective.
Road signs with humorous slogans or song lyric puns can sometimes garner viral attention on social media. Now, a recent study conducted by Virginia Tech shows those messages resonate more with drivers. In 2015, Arizona was one of the first states to utilize the creative public-safety alerts.
Arizona Department of Transportation's Doug Nick says the key to delivering a good message is relevancy.