Student-athletes in Florida set to cash in on branding opportunities
UCF quarterback Dillon Gabriel launched his own clothing website
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On Thursday, athletes at colleges across Florida can start cashing in on their names and likeness. (WKMG)
ORLANDO, Fla. – On Thursday, athletes at colleges across Florida can start cashing in on their names and likeness.
The University of Central Florida has created a website and video displaying their recruitment efforts, showing potential students the benefits of being able to make money off of their image in Florida.
“Welcome to this place, a place where your brand will make a splash,” the narrator in the video is heard saying.