Stories from the wardrobe
14 Jul 2021 / 10:00 H.
(from left) Alia, Kylie and Aisha hope to fill Southeast Asians with a sense of pride and build a vibrant global community that appreciates the value of artisanship. – PICTURES COURTESY OF DIA GUILD
THREE Malaysian women grew up together with one shared love – SouthEast Asia’s cultural heritage.
The trio did what enterprising fashionistas dream of doing – channel their passion into building an e-commerce platform, Dia, that showcases the region’s artisanal labels and crafts for a global audience.
In the choc-a-bloc universe of online retail, Dia plans to win the affections of the world-class shopper, thanks to its strong founding mission.