Look beyond the weird uproar over Oatly’s sugar content.
THOMAS URBAIN/AFP/Getty Images
Trendy Swedish food company Oatly is fooling you. That, at least, is what a Medium post from entrepreneurial self-help guru Nat Eliason, which recently went viral thanks to a stray tweet, claimed last summer. While oat milk enjoys an aura of health, and Oatly’s slogan—“It’s like milk but made for humans”
—implies it’s better for you than dairy, the production process, Eliason wrote, involves adding oil and enzymes that break down oat carbohydrates, resulting in a big spike in blood sugar levels.