April 7 2021, 2:52 pm | BY Ricki Green | No Comments
Stockland has partnered with creative agency VANDAL to bring a new Augmented Reality (AR) experience to eight of its retail centres across New South Wales and Queensland for the school holidays.
Customers at participating Stockland centres are encouraged to find five ‘magic objects’ in- centre and scan the corresponding QR codes to enter a prize draw for a chance to win a Stockland Gift Card.* Select centres will also offer a range of instant prizes to customers who find all five magic objects, including free cinema passes and arcade cards.
Ben Allen, GM customer and group marketing at Stockland, said they were excited to offer a new kind of customer experience using gamification: “Augmented Reality offers another layer of entertainment and really enhances the customer experience at our centres. We’re confident that customers are going to enjoy this new AR interactive game designed just for them, and we will continue to look for new and exciting ways to provide a diverse range of experiences at our centres.