April 28 2021, 10:21 am | BY Ricki Green | 1 Comment
Stockland is helping mums communicate to their loved ones the special gifts they’d like to receive this Mother’s Day in a fun way that preserves the magic of surprise, with its new campaign, ‘Riddle Me This’ via Host/Havas, Sydney.
Stockland created a campaign that adds a gamification element to the Mother’s Day experience by turning Stockland’s top gift ideas into fun riddles on Spotify that mums can browse, select and send to people of their choosing.
Says Ben Allen, general manager, customer and group marketing at Stockland: “Mums are really between a rock and a hard place when it comes to Mother’s Day gifts. The intent behind this year’s campaign was to help mums tell their loved ones what they want or need in a fun way, all without actually saying a word themselves.