Famous faces have teamed up with the East of England Ambulance Service to show their appreciation to its hard-working staff.
Celebrities such as Stephen Fry, Griff Rhys Jones and Jake Humphrey have recorded video messages thanking crews, control room colleagues and support staff for their dedication during the coronavirus pandemic so far.
The messages are being shared with staff this week.
At the same time, the service will be revisiting some of its past ‘hidden gem’ staff award winners and publishing some of the praise its teams have received on social media.
To all amazing staff behind the scenes, for the frontline staff and volunteers, for those risking their lives each shift to provide an outstanding service throughout these challenging times. This one is for you...