Reuters
Trove is gaining significant clout in the retail industry for helping major brands launch resale.
Lululemon announced it partnered with the company to debut its new secondhand program, "Like New"
"This is a new way customers shop. It's an opportunity to provide customers with an innovative model for resale," Trove's CEO said.
Retail brands eyeing the fast-growing resale market are increasingly turning to third-party services like Trove for help navigating the complexities of selling previously worn garments.
Lululemon became the latest brand to launch a secondhand effort on Tuesday when the athleticwear company announced "Like New," a program that allows customers in California and Texas to trade in gently used clothing in exchange for a gift card. The secondhand items can be dropped off online or at one of the 80 store locations across the two states beginning in May, while sales of the garments will begin in June.