Editor’s note: Startup Spotlight is a regular part of WRAL TechWire’s Startup Monday, which also includes new updates to our exclusive Startup Guide, a listing of Triangle meetups, three stories advancing events across the state, and Startup Rewind – a recap of the previous week’s startup related news.
RALEIGH – When websites load slowly, businesses lose potential customers and their brand takes a hit. But what if businesses could add a snippet of code, like they’d add a Facebook Pixel or a snippet of code from Google Analytics, that used machine learning to identify navigation paths of website visitor? Throw in re-loaded content on webpages before a potential customer ever clicked a link or a button to navigate to their next action and what do you have?