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Amy Vida, cofounder and managing director at Kollyde.
Maxwell Poth/Kollyde.
As influencer marketing has boomed in China, Chinese brands are looking to hire influencers overseas.
The new startup Kollyde aims to help Asian multinational brands navigate influencer campaigns in other markets.
Since being spun out of Next 10 Ventures last year, the company said it's driven over $2 million in influencer-marketing revenue for creators.
Influencer marketing is flourishing in China.
Hiring digital stars, or key opinion leaders (KOLs) as they're called in the region, has driven billions in sales for companies. A lot of the industry's success has come from livestreamed video. Chinese social and ecommerce platforms like Taobao and Douyin (the Chinese version of TikTok) have seamlessly merged influencer livestreaming with shopping in a manner that Instagram and Amazon are jealously trying to imitate.