Launches #BreakTheLoop campaign to shed light on the burden of gender expectations.
08 Mar, 2021 - 02:24 PM IST | By indiantelevision.com Team
MUMBAI: Star & Disney India have introduced Business Employee Resource Groups (BERGs), a new diversity resource group for women and LGBTQ+ employees to foster an equal, inclusive, and bias-free workplace. These groups will represent and support the diverse communities that make up the workforce and are open to all employees. Each BERG offers opportunities to network and connect with peers, participate in outreach and mentoring programs, acquire new skills, and enhance leadership capabilities.
Additionally, marking the occasion of International Women’s Day, Star & Disney India have launched the #BreakTheLoop, an impactful campaign, that vocalises the internal fears that arise from socialisation and inspires women to challenge them. Disney+ Hotstar has also added a ‘Female Leads’ section on the app that showcases inspiring stories about women. This collection is accessible on the home screen and encompasses English and Hindi shows and movies from Disney, Pixar, Marvel, Star Wars, National Geographic, Hotstar Specials, and Star Plus as well as regional content from the Star portfolio in Bengali, Tamil, Malayalam, Telugu, Marathi, and Kannada.