Published: 18 January 2021
~ Scale model of St. Maarten General Hospital unveiled ~
CAY HILL: Over the past several weeks, the staff of St. Maarten Medical Center (SMMC) had the opportunity to vote for their favorite St. Maarten General Hospital (SMGH) logo, and the most popular version was revealed during a well-attended event held at the open-air patio area of SMMC on Friday, January 15, 2021.
The SMGH logo reveal was part of a presentation done on behalf of the Evaluation Committee that guided the SMGH brand identity development process. The companies that were selected last year as a result of the open tender (RFP) project are creative agency Silo, who have done impressive work on similar brand identity and wayfinding projects for hospitals, and local designer Loic Bryan from Artistic Drive who assisted Silo in the brand development process. Bryan was on hand during the presentation to explain how each of the 3 logo concepts was arrived at. The brand identity development process entailed elaborate staff workshops and stakeholder interviews to distill their expectations and preferences, defined as the brand values for developing the SMGH brand, of which the logo makes up one of the visual identity components.