Posted on January 19, 2021
Effie Collegiate (U.S.) has announced that Spring Call for Entry is now open for the 2020-21 Effie Collegiate Brand Challenge, presented by Bose.
The entry deadline is April 1, 2021.
Modeled after the Effie Awards U.S. competition, the Effie Collegiate program engages tomorrow’s marketers by providing an opportunity to research, ideate, and execute comprehensive marketing plans that address professional-level challenges for established brands.
For the 2020-21 competition, Bose challenges students to develop an integrated holiday campaign to promote the brand’s headphone/earbud innovation, targeted at the Gen Z (18-24) audience.
The Challenge is open to students who are currently enrolled full/part-time at accredited educational institutions, including undergraduate/graduate students, and those enrolled in portfolio programs and online courses. Entries may be submitted by teams of two to four individuals. Fall 2020 entrants may participate in the Spring semester with new team members, though may not submit any previously entered work.